Dobre zdjęcia w ofercie nieruchomości są niczym sesja najnowszej kolekcji ubrań w magazynie modowym. Zauważasz je i nie tylko chcesz je od razu kupić, ale też czym prędzej biegniesz sprawdzić jak na Tobie leżą.
Oferta, która wpada w oko.
Dobrze sfotografowana przestrzeń w zasadzie natychmiast przywołuje pozytywne skojarzenia, pobudza wyobraźnię i pomaga podjąć decyzję o zakupie czy wynajmie. A już na pewno bardzo zachęca do odwiedzenia mieszkania osobiście.
I tak jak każdy modowy fotograf czy projektant mają swoje rady, jak sprawić by zdjęcia wyglądały perfekcyjnie, tak samo branża nieruchomości ma swoje sprawdzone triki, które warto znać, by oferta nieruchomości szybko wpadała w oko i przyciągała zainteresowanych.
O co należy poprosić właściciela mieszkania przed rozpoczęciem zdjęć?
W mieszkaniu muszą zostać umyte wszystkie okna i lustra.
W łazience muszą znaleźć się świeże ręczniki, a w sypialni świeża pościel.
Jeśli w mieszkaniu znajdują się uszkodzone elementy wyposażenia, pośrednik powinien o tym wiedzieć jako pierwszy (połamana roleta na oknie, wyrwane drzwi od szafki, niedziałająca pralka).
W dniu zdjęciowym łazienka musi być lśniąco czysta (wyszorowany prysznic/wanna, doczyszczone kafelki i fugi).
Na co warto zwrócić uwagę w pomieszczeniach przed rozpoczęciem zdjęć?
Odsłoń okna i zobacz mieszkanie w świetle dziennym.
Zwróć uwagę na wszystkie przedmioty, które rzucają cienie na ścianach.
Zostaw w mieszkaniu otwarte drzwi do wszystkich pomieszczeń, z wyjątkiem tych od łazienki/toalety.
We have great news for you! It’s something that we’ve been working on over the last few weeks. We present to you the new features of Evryplace that we introduced in July.
What if you had your own assistant to help you create your presentation? Well, from now on it is possible! This is just one of the features we have introduced, and there are more!
We changed the publication panel to make the editor easier for you.
Additionally, video quality has been improved to make presentations even more immersive for customers and last but not least, the co-viewing function has become more advanced by improving video quality and adding the mute option to the microphone and speaker.
Do you want to know how it works? Read more about the new features in this article.
New functionalities in Evryplace
1. Validation Assistant
The validation assistant is a virtual assistant that will show you all technical errors in the created project and suggest changing the elements that will make your presentations even more responsive and attractive to recipients. It will help to exclude errors in the presentation by indicating hints and warnings.
Errors such as the default scene name or incorrectly added info point will disappear.
2. Convenient and easy-to-use publication panel
By changing the panel layout, sharing presentations became easier than ever. We resigned from the complex publication panel, replacing it with a transparent window offering 3 options for sharing presentations in one place: displaying in Evryplace Explore and searching it on Google and other search engines, enabling VR presentations and accessing presentation after entering the password.
By protecting the presentation with a password, we can share the presentation only with a specific person or a closed group of people. Thanks to that, we can be sure that no one will have access to it except those who have received the password from us.
3. Co-viewing in the new version
Co-viewing, which is the remote presentation with a client, has been upgraded with features such as microphone and speaker mute function. In addition, the audio system has been improved, thanks to which we achieve better sound quality during our conversation.
Moreover, the gyroscope control and inertia in the player has been introduced, thanks to which moving around the presentation gives you the opportunity to look around freely – we no longer have to limit ourselves to a static frame, we can rotate it smoothly at different viewing angles.
4. Video streaming responsiveness
Do you know that the scene in the presentation can be created not only from a photo but also from a 360 video? Yes, it is possible, and the effects of such a solution can be found here:
The video player interface has been improved, thanks to which the loading time of films in the 360 presentation has been shortened, and the navigation through the presentation has become smoother and more natural.
Would you like to change something in the editor, or maybe you have an idea for the Evryplace function that will improve the editor?
Feel free to contact us anytime! Your feedback is very important to us!
In countries where the virus spreads, there has been a significant decline in real estate turnover. This is understandable in the context of the work of the real estate agent who every day meets with a large number of clients interested in buying or selling property.
In response to growing anxiety, EVRYPLACE, a platform created to present property space using 3D spherical photos, launched the new function “Remote Property Tour”. Thanks to that, both the real estate agent and clients can participate in the presentation of the property without the need for face-to-face contact.
The growing fears of a potential slowdown of the real estate market, caused by the implementing preventive measures, or actions taken in order to limit the spread of the Coronavirus, resulted in looking for a way out of the crisis, which has been so severely felt all over the world. The solution to this problem may be a tool that will allow us to work remotely. This is particularly significant, especially because we are unable to determine how long the outbreak will last.
Real estate agents, however, can secure themselves and their clients by offering remote property presentation using EVRYPLACE.
To meet your expectations and to help you go through these hard times, we decided to provide you with the functionality of remote presentation without extra charges.
The Remote Property Tour functionality allows you to invite the customer to a virtual tour of the property, shown in panoramic photos. The client can connect to the agent and virtually “walk” around the property just by clicking the link to the presentation in the browser, on a smartphone or tablet, almost as if he was personally led through the property in the real world. What’s important, during the remote viewing agent and client can talk to each other over the Internet.
Each user of Evryplace Business and Basic Package will be able to use the remote presentation functionality for free for the next 3 months.
We hope that thanks to offering you the virtual property tour, we will be able to support the real estate market and at the same time minimize the scale of the Coronavirus’s spread.
To check out Evryplace and its all functionalities, please visit evryplace.com
At the same time, we have prepared for you a video showing how EVRYPLACE and the “Remote Property Tour” works in practice.
You can also take a look at other Evryplace videos below.
In today’s hospitality industry, the biggest challenge for hoteliers is to stand out from the competition and get prospective customer’s attention. That is if you’re not necessarily ready to participate in the ‘beat the price’ game. Winning customers using the hotel’s personality is not an easy feat considering booking sites reduce hotels accommodation offer to mere price comparison. Otherwise, where the price is not crucial – emotions and impressions are winning the game. However 2D photos might not be enough to topple Airbnb.
360° property tours technology might give hotels a helpful hand. It’s no longer only about a well-presented appearance of the hotel, but it’s also about being innovative and unique in the way hotels deliver their offer.
The best presentation you can make
A hotel is not a single bedroom. Yes, once you realize the bedroom is of sufficient quality, you start to look at nooks and crannies. It’s all of a sudden about the facilities, the service, and the style too. For a hotel full of interesting details, distinctive features, and exceptional amenities, 360° imagery is the real opportunity to deliver the hotel’s character precisely as it is. This confidence to throw open their doors to online explorers can win the trust of the internet-savvy traveler and convert to bookings.
360 degrees is not only ‘for the show”
During the last research, 92% of people browsing online refer that spherical or panoramic photos are essential features today. And this also finds proof in typical marketing metrics – 360° media increases page views by 40% and keeps visitors on-site for three times longer. Although not apparent, the 360° technology can have a direct impact on your web ranking in search results.
People want to know what to expect
And then there is also the importance of being mobile-ready. With mobile 360° technology, prospective customers can experience the quality of the place even from the other end of the world, getting a whole new prior perspective of what awaits when they arrive. This without them requiring to change the existing booking habits. Booking.com noticed more of its customers booking hotels on smartphones when they were already traveling, with three-quarters of same-day bookings already happening on a mobile device. This is why you need to choose a 360° media that can smoothly run on mobile browsers without the need for third-party applications.
People are more likely to shop online than even on high-value purchases.
Internet shopping has become the way of spending free time of the modern generation. The concept of deciding “after looking up online” has become so prominent in the daily activity that we no longer look for to consulting a friend or a family member, but rather stick to what we feel, after spending some time in front of a laptop screen. It simply easier, to do it that way. That’s why we open bank accounts, renewing mobile contracts, buy electronics and even household appliances online. Remote sale has become completely natural and universal.
Why is it so?
It’s a matter of trust. Companies selling high-level risk products have developed methods to ensure the safety of the purchase and guarantee a fair withdrawal option. Online auction sites have developed ways to ensure the listings are secure and free of fraudulent activity. And this is something we got accustomed to. For younger generations making important buying decisions of offline no longer makes any difference. Online shopping just takes the pain of running around stores, agents, offices, makes things easier.
How to build trust in Real Estate?
The bigger the cost the greater effort has to be achieved to build trust. For small goods, just a set of 2D photos might be enough but if you wish to buy high-value goods a detailed 3D model or a 360° interactive model is the norm. That’s why car companies, property developers even online shoe stores invest in 360° and 3D technology.
Buying property is a big decision
Property purchase is a decision for the whole life, the 2D pictures may give you a good idea what the property looks like. But nothing can inform the customer better, leave a lasting memory and build trust, than a 360° tour of a property. People will trust your offer much more when using 360 degrees technology because it brings life-like experience perspective. Another important factor is the fact that people stopped trusting in overprocessed 2D imagery.
Better consumer trust directly translates to real estate agents results. A 360 offer grabs the attention of the customer better and increases time spent online on the agent’s website. And better-informed customers online are far more likely to make more informed decisions and tour only those properties that are of true interest for them. The numbers speak for themselves – 67% of people want more virtual tours in business listings according to research by Google.
Another important factor real estate agents need to take into consideration is the impact of their brand. Having a 360° service part of your standard offer drastically increases the perceived value of your agency. And those people who remember you well will bring you more business through recommendations.
Co-viewing increases the authenticity of the experience
The client watching real estate 360° tour can click co-viewing request and make a 3D tour with Real Estate Agent in a real-time. This gives agents the opportunity to be connected with the buyers and allow buyers to feel cared for. Additionally, if clients want to visit few properties to make a decision there is no need to spend time commuting to each of them. Couple virtual tours are possible in just an hour from every place where there is wi-fi. This way you can improve your efficiency and show more real estates in one day.
Are we at the stage where properties will be bought online?
We are nearly there. Decision making already happens online and is crucial to finalize the deal. Well-informed buyers make better decisions, so 360° tech is winning the game of best property presentations in this regard.
If you are considering using 360° imagery to strengthen your agency marketing and property sales, but are not sure which camera to invest in, we’re here to help. There are three ways to go when it comes to 360° capture.
The old and costly
One of the more expensive options to produce quality 360° real estate photography is to take photos using the more sophisticated photographic equipment – a combination of a DSLR camera, fish lens and tripod designed to capture images from 4 different angles
This method is time-consuming and requires post processing experience. After shotting each room from four different angles you end up with between 12 and 24 images, depending on the camera settings. These then have to be changed into one image in a process called 360° image stitching. This process has to be then manually corrected for any stitching issues and repeated for each room. As you can see apart from the equipment cost (between $1000 and $2000) this is a time-consuming process. However, if you need top quality photos to present expensive and luxurious apartments, this solution will get you the best quality photography and stunning results.
The easy way
One of the more popular methods of shooting 360° images is using the ‘single click 360° cameras. They can be compared to shooting from your phone – press a button and the camera captures the room in its entirety in a second. This allows you to get a session of whole flat in literally a couple of minutes. The quality of the on the market cameras is much surprisingly high and camera manufacturers like RICOH and Insta360 are improving on quality releasing greater products each year. If you want to equip your team with 360 cameras there are currently two cameras worth looking at on the market – the Insta 360 One X and RICOH Theta V.
Both cameras can deliver high quality 360° images of properties but what is more important are the easiest and the most intuitive way to create 3D property offers. The two are probably the best devices a real estate agent can get to quickly create 360° tours from a property visit.
The new way
You feel like a smartphone is enough to create digital content, and you don’t want to carry an additional device with you, you might want to try some of the 360° smartphone accessory cameras. These are often one of the cheapest solutions on the market and are manufactured by both phone makers and 360° camera manufacturers. The two best options you might want to consider are PanoClip and Insta360 Nano S – both cameras are iPhone devices only.
The quality of the pictures you take is satisfactory; the cameras do not take much space, you can carry them with you at all times.
For real estate agents, the best current market option would be any of the two Instant 360° cameras – relatively inexpensive and easy to use. Both cameras are compatible with Evryplace app and our plugin so you can quickly turn a 360° photo session into a property tour available online. Now it’s up to you which one you choose.
Probably, you already have a series of 360° photos of selling properties, do you wondering what’s next? Creating a 360° presentation is your next marketing step and way to get the slide catalog of a given apartment or office. That’s how you can create an engaging 360° walk that reflects the real property visit. Sounds good? We explain how to do it.
What are the links?
So-called links are the points you apply to individual scenes of the presentation so that the client can decide to move to the next room. Such a combined presentation gives a full picture of the property and provides a wow effect. You can easily add links in the widgets section of the Evryplace editor. It’s easy and intuitive.
Property plan becomes understandable
Links allow you to maintain a certain logic in the topography of real estate, a client walking virtually across the property is able to understand its distribution and feel like walking in real. The smooth form of presentation allows moving freely around the building, passing the corridor to the next rooms, going through the door where they really are.
A client guided around the property…without your participation
An additional advantage is the freedom of movement. The client can decide which room they entering, decides what and when they want to watch. It’s super important if the client is walking around the property without your help, lined space prevents the feeling of loss in new spaces.
The perfect solution for large properties
If the property you’re selling is large, has many separate rooms, showing it is complicated, then links will help a lot. Especially if the property has several floors, understanding the space can be problematic for your clients.
Navigating with links will facilitate virtual walk and will allow familiarizing clients with every corner. 2D photos and even 3D slides will never give the effect of a walk with navigation in the form of links.
How to add links?
…by dragging one scene to another. This way, the scenes connect with each other, and space of the property is getting marked with multimedia points, thanks to which customers move from room to room. Once you have made a new presentation (even from your smartphone), you can go to add links.
For you, it’s an extra few minutes of work, and for your customers, it’s a huge convenience. Let them fall in love with your real estate.
Making a decision to buy a property is not an easy thing. By placing 360° walks on your website, you make this difficult process easy for your clients. They can freely, at home, consider whether a given property actually meets their needs, giving them a foretaste of how they will feel in arranged space. It’s worth to draw customers attention to exceptional finishes, various interior design proposals or to mention the prosperous dimensions of the rooms. And here annotations come with the help.
How do you add annotations?
Adding annotations is easy. Just add the text information about the item captured in the 360° walk in an Evryplace editor. All you need to do is move the selected widget onto the scene, and the annotation will be attached to the selected point. Wondering what to use this feature for? Descriptions of elements, parameters of rooms, describing special space, creating room names, or a welcome banner, all you can write about the real estate space.
How to add a pop-up and what to use it for?
Some information should be provided to the client, but you don’t always want them to be visible directly in the presentation. Understandable. That’s why you have the option of adding text materials in the form of pop-ups. Such a pop-up can hide a different shot of the room, a different decor, details or a view from the window. It is also possible to add such materials as video or graphics, with the help of which you can give care instructions. It’s an engaging way to get your potential customers through the presentation without your participation. They can walk around the property virtually and learn a lot more about it.
Annotations will keep customers longer with your presentation, giving them the opportunity to independently explore the interior.
Spectacular but also easy-to-use 360° presentation features that will act as a virtual guide to your properties. Visual effects attract clients and arouse their curiosity. It‘s the perfect way for them to discover the place where they would spend their life. Annotations are an attractive way to guide visitors around the property without your presence. Such possibilities only in 360° technology.
When Ricoh Z1 appeared on the B2C market it caused quite a stir. What does it mean for B2B and B2C market? Is Z1 going to replace Theta V? What kind of new functionalities can we expect? In this article, you will find the answers on these and other questions about the latest Ricoh Z1 camera.
Z1 vs. Theta V
Comparing Ricoh Z1 with Theta V the qualitative leap comes to the force.
Z1 records natural 360° images using approx. 23MP (6720 x 3360, 7K) still image shooting and highly accurate image stitching.
First of all, 7K is really impressive for a pocket 360° camera, costing under 1,000 euros. And if you add the possibility of saving images in RAW format, it becomes an iteresting option for 360° photo enthusiasts.
On the outside, the Z1 from Theta V differs in the OLED parameters display – finally, you can check the current camera settings or the battery level without having to fiddle with the mobile app. Apart from that, both cameras look very similar, the weight and dimensions are also the same.
What does this mean for the consumer market?
First reviews show that the consumer market might not be the ideal recipient of the Z1 cameras. That’s because Z1 is quite expensive for individual customers, this solution may not be attractive to them, especially as there are several price-competitive cameras on the market. Although most competitors will not deliver on the quality of Z1, they can offer the quality that is more than enough to take fun pictures on your holidays.
What does this mean for business?
However, the camera defends itself on the B2B market. For many years, Ricoh has been developing and improving the 360° technology industry, their latest camera is the best proof of it. Such solutions work perfectly on the real estate industry – bigger lenses deliver and sensors allow Z1 to capture interiors with greater precision and more detail. It accurately photographs even the largest spaces such as offices or halls. Companies from the construction or automotive industry currently undergoing the innovation process will find the improvement in quality very appealing. Picking an easy to use 360° camera with high-quality video and photo output – often crucial for B2B projects, has now become much easier.
Ricoh Z1 has the chance to become a number one 360° camera on the B2B market in the automotive, real estate and tourist industries.
What’s more important is the fact that RICOH Theta Z1, as with their predecessor, allows for plugin development. Companies can build their own plugins, modify features or workflows of the Z1 camera to meet your needs. It’s a huge convenience, especially if you need to take 360° photos and process them remotely, and group /store on your local servers or data base. This can be achived with the the Z1 camera.
RICOH Z1 is a competitive camera for the professional 360° photographers, its additional benefit is the lack of an arduous and costly process. That’s why we predict that the Z1 camera will work on the B2B market, which is still eager to invest in such solutions. In contrast to the B2C market, which is slowly losing interest in 360° photography and does not want to invest more than before in this type of technology.
If you use 360° presentations to show properties to your clients, point for you. Your real estate agency is seen as modern and professional, and you raise the representative value of your agency. You also send a message to your potential clients that they can get 360° properties tour – it’s a part of your unique offer. It works on your social media canals and your website. Imagine that someone checking your agency’s Facebook profile and see most of your offer presented by 360° presentations. Those presentations are more effective when having one visual accent which is your branding, your visual identity. This subtle element is an excellent way to mark your offer and makes that viewers will better remember your real estate agency.
Now, how to go about it. There are a few steps for you to add branding to your 360 photos.
Add the logo of your agency to the presentation by complementing the agency’s branding in profile in the Evryplace app. All you need to do is open your profile settings, and add an agency logo that will be a permanent element of your presentations. From now on all your presentations will have a logo embedded in your 360° tours.
360° photography is the most significant medium for real estate, but it also has imperfections – the most common one is the camera tripod, visible when looking down. Why fight with imperfections, it’s better to find an effective way to cover them up. 360° technology allows hiding that kind of unwanted elements. Nadir is the point on the celestial sphere directly below an observer, it’s where the tripod stand. And that’s a perfect place for your logo. What you need to do is prepare logo in the oval version and cover what you don’t want to show on the 360° tours. That is an additional advantage of Evryplace branding option.
You can also turn the 360° presentations into an actual sales offer, a part of your property catalog. Take the advantage of the attention the 360° presentations give you and try converting on it by adding your contact details to the actual presentation. In the presentation settings, you can assign an agent to the property with contact details and a portrait, allowing viewers to reach out to your agents directly from the presentation.
If you want to present a property that really stands out from your portfolio to the point that it may require a separate branding or identification, you might want to add a small logo next to the presentation name. That is a great solution when the real estate logo is more important than the logo of your agency.
The Final Result
Using the above-shown steps you can add more details information to your presentation and build a brand that will inspire confidence and reflect its professionalism and modernity. That’s why combining the 360 ° presentation portfolio with the image of a strong and trustworthy real estate agency seems to be a recipe for success.