In the Real Estate industry, there are various methods to encourage prospective online buyers. Although not that obvious, one of the most engaging methods involves using interactive 360° presentations.
Future of Estate presentation is about personalization and multidimensionality to create memorable experiences. Surabhi Kejrival; the Real Estate research leader at the Deloitte; confirms that VR can enable superior experience creation, and it’s going to revolutionize Real Estate industry. There are already multiple big budget investments that utilize virtual reality to push real estate sales and marketing to the next level.
If you read our previous article on 360° cameras on the budget, you probably already know that creating 360° property presentations can be quick and affordable. Here we will look into how to turn an ordinary 360° property viewing into a memorable experience.
Extend your presentation
Any additional content you capture from the visited property – videos or photos, audio commentary or even ambiance can become part of your 360° presentation and create a more engaging experience for your buyers.
Additional videos and photos allow you to focus buyers
Thanks to the extended content prospective buyers can watch an instructional video or listen to property tour pitch during their virtual walk; this helps them feel more welcome and keep them longer with your offer.
Give your clients a more informed viewing experience
Clients who are viewing your property adds have different needs and most likely are looking for something special in their new property. So why not give them more options? That neatly hidden cupboard in the corridor? Or maybe you want to show your clients the front yard of a property with the garage door open and closed? Or maybe the property is now fully furnished and will be sold empty and you have the chance to present both states?
It takes only two pictures, and probably 2-3 seconds of your time to capture a different version of the space you’re presenting and include it as part of your scene. However, for buyers, this could be a game changer for or against the property. This gives the agent the chance to understand what can be a decision maker and either convince the client on sale or reduce the number of undecided visitors on the online browsing stage of
Support your marketing strategy with VR
The 360° imagery presentation is sharable which means that it could be a part of your integral property marketing campaign. There’s no need to create additional content; the showcase can be used on your agency website shared on social media, but what is more important – Evryplace 360° tours are MLS platforms ready. This allows you to include virtual reality real estate tours in your traditional channels and stand out among your competitors.
It’s all about engaging the buyer
With the new generations more attracted by the modern media agents should be looking for more modern ways of engagement and pushing the decision making process closer to online stages of sales. This was real estate agents can be more competitive on the market.
If you want to read more on what can be achieved to help your agency stand out on the market, check out our other article on how to help your agency brand with 360 media.