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Annotation in 360° and how to use them?

Making a decision to buy a property is not an easy thing. By placing 360° walks on your website, you make this difficult process easy for your clients. They can freely, at home, consider whether a given property actually meets their needs, giving them a foretaste of how they will feel in arranged space. It’s worth to draw customers attention to exceptional finishes, various interior design proposals or to mention the prosperous dimensions of the rooms. And here annotations come with the help.

How do you add annotations?

Adding annotations is easy. Just add the text information about the item captured in the 360​​° walk in an Evryplace editor.  All you need to do is move the selected widget onto the scene, and the annotation will be attached to the selected point. Wondering what to use this feature for? Descriptions of elements, parameters of rooms, describing special space, creating room names, or a welcome banner, all you can write about the real estate space.

How to add a pop-up and what to use it for?

Some information should be provided to the client, but you don’t always want them to be visible directly in the presentation. Understandable. That’s why you have the option of adding text materials in the form of pop-ups. Such a pop-up can hide a different shot of the room, a different decor, details or a view from the window. It is also possible to add such materials as video or graphics, with the help of which you can give care instructions. It’s an engaging way to get your potential customers through the presentation without your participation. They can walk around the property virtually and learn a lot more about it.

Annotations will keep customers longer with your presentation, giving them the opportunity to independently explore the interior.

Spectacular but also easy-to-use 360​​° presentation features that will act as a virtual guide to your properties. Visual effects attract clients and arouse their curiosity. It‘s the perfect way for them to discover the place where they would spend their life. Annotations are an attractive way to guide visitors around the property without your presence. Such possibilities only in 360° technology.

Why is Ricoh Z1 the best 360° camera currently available on the market?

When Ricoh Z1 appeared on the B2C market it caused quite a stir. What does it mean for B2B and B2C market? Is Z1 going to replace Theta V? What kind of new functionalities can we expect? In this article, you will find the answers on these and other questions about the latest Ricoh Z1 camera.

Z1 vs. Theta V

Comparing Ricoh Z1 with Theta V the qualitative leap comes to the force.

Z1 records natural 360° images using approx. 23MP (6720 x 3360, 7K) still image shooting and highly accurate image stitching.

First of all, 7K is really impressive for a pocket 360° camera, costing under 1,000 euros. And if you add the possibility of saving images in RAW format, it becomes an iteresting option for 360° photo enthusiasts.

On the outside, the Z1 from Theta V differs in the OLED parameters display – finally, you can check the current camera settings or the battery level without having to fiddle with the mobile app. Apart from that, both cameras look very similar, the weight and dimensions are also the same.

What does this mean for the consumer market?

First reviews show that the consumer market might not be the ideal recipient of the Z1 cameras. That’s because Z1 is quite expensive for individual customers, this solution may not be attractive to them, especially as there are several price-competitive cameras on the market. Although most competitors will not deliver on the quality of Z1, they can offer the quality that is more than enough to take fun pictures on your holidays.

What does this mean for business?

However, the camera defends itself on the B2B market. For many years, Ricoh has been developing and improving the 360° ​​technology industry, their latest camera is the best proof of it. Such solutions work perfectly on the real estate industry – bigger lenses deliver and sensors allow Z1 to capture interiors with greater precision and more detail. It accurately photographs even the largest spaces such as offices or halls. Companies from the construction or automotive industry currently undergoing the innovation process will find the improvement in quality very appealing. Picking an easy to use 360° camera with high-quality video and photo output – often crucial for B2B projects, has now become much easier.

Ricoh Z1 has the chance to become a number one 360° camera on the B2B market in the automotive, real estate and tourist industries.

What’s more important is the fact that RICOH Theta Z1, as with their predecessor, allows for plugin development. Companies can build their own plugins, modify features or workflows of the Z1 camera to meet your needs. It’s a huge convenience, especially if you need to take 360° ​​photos and process them remotely, and group /store on your local servers or data base. This can be achived with the the Z1 camera.


RICOH Z1 is a competitive camera for the professional 360° photographers, its additional benefit is the lack of an arduous and costly process. That’s why we predict that the Z1 camera will work on the B2B market, which is still eager to invest in such solutions. In contrast to the B2C market, which is slowly losing interest in 360° photography and does not want to invest more than before in this type of technology.